Olympic clothes: What athletes will wear in Rio. Whose Olympic uniform is the most beautiful Olympic uniform of the South Korean team

The Olympic Games are not only a sport, but also a competition between world-class professional fashion designers to see who is the most stylish in the world. “Higher, faster, stronger!” You can safely add one more word to the motto of the Olympic movement: “more stylish.” For some time now, the most rated broadcasts at the Olympics are not the broadcasts of finals in the most popular and prestigious sports, but the opening and closing ceremonies of the Olympics. In fact, this spectacle is not for everyone. Watching him at the stadium is pure torture. While the pre-ceremony show can still be watched, the two-hour parade of athletes from 200 countries is a tiresome sight. But you can watch it with a TV picture. and even interesting. Who will wear what to the parade - this is what fans of not only sports, but also fashion all over the world are discussing. Let's try to discuss it by comparing the uniforms of different participating countries, in which the Olympians of these countries are going to enter the opening ceremony of Rio 2016, scheduled for August 5. Let's look and compare! Unofficial champion - Olympic team France. Perhaps one of the most stylish uniforms of the 2016 Olympics from Lacoste. True French chic!



If anyone can compete with the French, it’s the national team cubes. Designer Christian Louboutin did his best and made the Cubans very bright!

Team uniform Canada from Dsquared2 - only red and white, in the colors of the national flag.
Team Australia Before my trip to Rio de Janeiro, I obviously re-read The Golden Calf. Everyone is wearing white “pants”!

Colorful national team uniform Belarus.
Expensive and angry. Team USA at Polo Ralph Lauren.

P – patriotism. From Stella McCartney - for the national team Great Britain.

Estonia- nothing at all!
Scandalous Olympic uniform Kazakhstan, criticized by many on social networks: “ What kind of cleaning robe is this?»
However, the Kazakhs are still nothing compared to the national team China. This is where the true nightmare is!
Stylish and life-affirming shape Italians from Giorgio Armani.
Team Russia in "doorman" costumes from BOSCO.



Team kit design Ukraine developed by Andre Tan. But it was made in China.

Let us recall that earlier

The opening ceremony of the summer is approaching Olympic Games in Rio de Janeiro, and it is time to assess how prepared the national teams are for the main sporting event of 2016. In particular, will they face a fashion sentence for the uniform in which athletes will parade under national flags at the opening and closing ceremonies.

IN in social networks A discussion broke out over the appearance of the Russian national team’s dress uniform after the athletes’ meeting in the Kremlin. Some laugh and say that these suits look more like the livery of waiters, while others think that our athletes have a normal uniform, nothing like that, and it’s even very festive and stylish. Nevertheless, let's compare for ourselves.

This is what the Olympic dress uniform looks like Russian athletes from Bosco Sport. Now let’s compare it with the uniforms of the national teams of other countries.

This year the Cuban national team will parade in Louboutins and amazing pants in the literal sense of the word. The designer of this uniform is Christian Louboutin.

The uniform for the Canadian national team was designed by brothers Dan and Dean Caten from the famous brand DSquared2, and manufactured by the Hudson's Bay department store chain.

The duo of designers are famous for their perfect fit, which is noticeable in how wonderfully their creations fit the athletes' figures.

Team GB will wear uniforms designed by Stella McCartney and produced by sports brand Adidas. Stella did not spare national attributes in decorating the uniform.

By the way, the uniform turned out to be not only beautiful and stylish, but also more ergonomic: the fabric from which it is made is 10% lighter than the fabric of the athletes’ uniforms at the 2012 Olympics in London.

The ubiquitous Swedish clothing retailer H&M has also made its presence felt here: it dressed Olympians and Paralympians for the Rio de Janeiro Olympics, using the colors of the national flag.

Leggings, t-shirts, sweatshirts and everything else are made sustainably. Although they don't have "Sweden" written all over them, it's safe to say that they are a very patriotic and beautiful uniform that athletes will wear with pride.

Designer Ralph Lauren once again dressed the US Olympic team, staying true to his classic aesthetic. The uniform, in the colors of the national flag, was featured on the Today Show. Despite full compliance with the dress code of the International Olympic Committee, many critics called this version of the uniform insufficiently sporty.

The South Korean team, like the American team, is more reminiscent of members of an elite country club in its uniform. The uniform is sewn in such a way as to eliminate the possibility of transmission of the Zika virus from mosquitoes. By the way, the creators of the Russian Olympic uniform followed the example of the Koreans. Maybe she didn’t seem so stylish to many, but now we are calm for our athletes: no Zika will pass!

The French team will wear uniforms from Lacoste, the brand created by tennis player René Lacoste. Some considered the style of the French uniform to be too strict and not youthful enough, but you still can’t fault the cut and design.

The Australian team will wear retro-style uniforms with a nod to the 1924 Olympics. The design was made by the Sportscraft brand. By the way, the Australian team will go down in Olympic history this year thanks to the fact that the athletes will be provided with condoms on the road that protect against the Zika virus.

We talk about the most interesting Olympic uniforms from different countries - from Russian patriotic T-shirts to South Korean antiviral pants.

1. Australia

Australia 2016 Olympic uniform

Mint blazers, silk gold scarves, snow-white shorts and skirts - all this would perfectly set off the tan of Australian flight attendants. Seeing such a set on athletes of the Olympic team, you see, is quite unusual. The author of the original uniform of the kangaroo national team was the Australian company Sportscraft, and the white rag boots were made by the Americans - Tom's. Its presentation matched the uniform: the athletes - cyclist Kaarl McCulloch, rugby player Ed Jenkin and others - posed in their freshly sewn suits right on the beach , on the shores of the Tasman Sea, and they were accompanied by hot Brazilian women.

2. USA

Team America uniform designed by Ralph Lauren for winter Olympic Games in 2014, caused a flurry of indignation. New York Magazine, for example, devoted an entire post to the colorful costumes of American athletes. “This knitted chaos would look more at home at a themed pajama party than at the real Olympic Games,” the journalists wrote. Ralph Lauren was not offended by the criticism, but took it into account, starting everything from scratch. Moreover, in the literal sense: the American uniform came out impeccably snow-white, diluted only by small “patriotic” splashes of blue and red. Considering the team’s consistent success at past Olympics, this year’s “white canvas” is quite capable of acting as a backdrop for shining medals.

The uniform of US athletes in 2014 was too provocative - even the Americans themselves thought so

3. France

If Olympic medals awarded for style, the French team would undoubtedly hit the jackpot. For the last two years, the French brand Lacoste has been responsible for the images of athletes, which does not prioritize only convenience. Even in this seemingly far-from-fashion sphere, the French assert their status as one of the most stylish nations in the world.

The French will go to the Rio Olympics in uniforms made in the colors of the national flag: blue, white and red. What makes the sets practical are their functional units - cotton sweatshirts, rain-resistant ponchos, windproof trench coats. And tapered cropped trousers and snow-white shoes, as is the trend this summer, are meant to remind you of your home.

The idea was to create something chic that reflected the spirit of the Lacoste house, founded by legendary tennis player René Lacoste. “We managed to do this very accurately,” says the creative director of the brand.

By the way, the team’s successes along this path were also noted in Sochi in 2014, where the athletes went in classic gray coats, secured with a belt, and light, cropped down jackets.

French Olympic team uniform winter games 2014

4. Russia

Svetlana Khorkina, Alexey Nemov and Tatyana Navka in the 2016 Olympic uniform

The Russian national team, although it follows global fashion trends - for example, patriotically dresses in the colors of its native flag - still tries to create its own. This year, for example, our athletes decided to bring the Cyrillic alphabet to the masses: their jerseys, sweatshirts and T-shirts are proudly decorated with the word “Russia”.

The uniform for the national team of our country was traditionally created by the BOSCO company, which has been working in this direction for 15 years. When working on the form, the creators relied on the concept of Russian avant-garde artists - Kazimir Malevich, Wassily Kandinsky and others. Each set of equipment included 48 items, including T-shirts with the image and symbols of the sport for each athlete.

The Russian avant-garde is one of the brightest pages in the history of our art. But the most important thing is that this is precisely the avant-garde. In this form, our team simply cannot be left behind,

The head of the Russian Olympic Committee, Alexander Zhukov, noted.

5. Canada

Team Canada uniform for the 2016 Olympics This year's Team Canada uniform was presented by the design duo Dsquared2. Windbreakers with the same maple leaf, sweatshirts and pants with a comfortable elastic band - the creators relied on simplicity and functionalism. The designers themselves, however, do not recognize the excessive asceticism of the costumes, describing their work in these words: “This is an innovative mixture of two different worlds: fashion and sports." No matter how you look at it, the official lookbook does not convey the innovative motives of the collection, all that remains is to see the Canadians in action.

6. Italy

Olympic uniform of the Italian national team Maestro Giorgio Armani continues cooperation with the national Olympic Committee Italy as official outfitter. This year, the designer invited athletes to dress in waterproof jackets with long sleeves (after all, it’s winter in Brazil in the summer!), Bermuda pants, shorts and classic polo shirts with the beautiful slogan Fratelli d'Itali ("Brothers of Italy"). He held a presentation of the collection in in his usual format - by staging a fashion show in Milan.

The show of the new uniform took place in Milan

7. UK

New UK team kit from designer Stella McCartney Stella McCartney, who has traditionally joined forces with Adidas, is once again responsible for the spectacular appearance of the British at the 2016 Olympics this year. At the official presentation of the uniform, it was noted that the new clothes are 10 percent lighter and thinner than they were at the games in London. Practical Englishmen relied on convenience.

“I want to benefit the athletes, but at the same time I want to please the nation,” McCartney commented on the collection.

Symbols so dear to the British heart are responsible for the pleasure: the English rose, the Scottish thistle, the Welsh leek and, of course, the Union Jack. National insignia adorned trousers, T-shirts, sweatshirts and leggings.

8. South Korea

South Korea national team uniform While all countries were preoccupied with the aesthetic side of the issue, South Korea set itself completely different goals. The country's government is seriously concerned about the spread of the Zika virus across the southern hemisphere of the world - in Brazil the epidemic has been raging for a long time, in South Korea the first cases of infection occurred relatively recently. In this regard, the creation of the Olympic uniform was not entrusted to a fashion brand, but to a whole team of chemists and doctors. As a result, all the sewn items turned out to be closed - no T-shirts or shorts. Plus, clothes and hats were treated with chemical mosquito repellents; these are the insects that carry the infection.

The South Korean national team uniform is the safest and most technologically advanced

In Bishkek on July 14, at a meeting of the organizing committee, a presentation of the design of parade and sports uniforms was held for members of the delegation from Kyrgyzstan who will go to the XXXI Olympic and XV Paralympic Games 2016 in Rio de Janeiro (Brazil).

The Summer Olympic Games will be held from August 5 to 21 in Rio. A record number of medal sets will be awarded at the Olympics - 301, and a record number of countries - 206 - are expected to participate.

Sport AKIpress offers to see how the teams of the CIS countries, as well as Asia, Europe and America will look at the upcoming Games.

Kyrgyzstan

Kazakhstan

Designers have moved away from using the motifs of the national flag in the formation of colors. They did it differently - the color is blue and bright. Beige trousers. We picked up our shoes. The material is wool with lavsan. They did this on purpose to increase its practicality, the designers note.

Belarus

The clothes, made in red, blue, gray and white colors using national motifs and ornaments, are sewn at Belarusian enterprises.

Russia

When working on the form, the creators relied on the concept of Russian avant-garde artists - Kazimir Malevich, Wassily Kandinsky and others. Each set of equipment included 48 items, including T-shirts with the image and symbols of the sport for each athlete.

China

The suits are presented in two versions: a white skirt and a yellow jacket with a multi-colored neckerchief for women, and white trousers and red jackets with a bright tie for men. Chinese athletes will wear these outfits at the Olympic ceremonies. It is worth noting that the color scheme of women's scarves and men's ties corresponds to the logo of the upcoming Games.

South Korea

While all countries were preoccupied with the aesthetic side of the issue, South Korea set itself completely different goals. The country's government is seriously concerned about the spread of the Zika virus across the southern hemisphere of the world - in Brazil the epidemic has been raging for a long time, in South Korea the first cases of infection occurred relatively recently.

In this regard, the creation of the Olympic uniform was not entrusted to a fashion brand, but to a team of chemists and doctors. As a result, all the sewn items turned out to be closed - no T-shirts or shorts. Plus, the clothes and hats were treated with chemical mosquito repellents; these are the insects that carry the infection.

Mongolia

In the new Olympic collection of ceremonial kit, as conceived by the creators, the gold color symbolizes the sun and victory.
As for the usual sports uniform, the blue color symbolizes the eternal blue sky of Mongolia.

Australia

Mint blazers, silk gold scarves, snow-white shorts and skirts. The author of the original uniform of the kangaroo country team was the Australian company Sportscraft, and the white rag boots were made by the Americans - Tom's.

The American uniform came out impeccably snow-white, diluted only by small splashes of blue and red. Considering the team’s consistent success at past Olympics, this year’s “white canvas” is quite capable of acting as a backdrop for shining medals.

Canada

This year's Team Canada uniform was presented by the design duo Dsquared2. Windbreakers with the same maple leaf, sweatshirts and pants with a comfortable elastic band - the creators relied on simplicity and functionality. The designers themselves describe their work as follows: “This is an innovative mixture of two different worlds: fashion and sports.”

France

The French will go to the Rio Olympics in uniforms made in the colors of the national flag: blue, white and red. Cotton sweatshirts, rain-resistant ponchos, and windproof trench coats make the sets practical. And tapered, shortened trousers and snow-white shoes, which are on trend this summer, are meant to remind you of your home.

Italy

Giorgio Armani continues to collaborate with the Italian National Olympic Committee as official outfitter. This year, the designer invited athletes to wear waterproof long-sleeve jackets, Bermuda pants, shorts and classic polo shirts with the beautiful slogan Fratelli d'Itali (Brothers of Italy).

Estonia

The current collection of the Estonian national team's Olympic uniforms reflects a nautical theme.

Great Britain

At the official presentation of the uniform, it was noted that the new clothes are 10 percent lighter and thinner than they were at the games in London. Practical Englishmen relied on convenience. National insignia adorned trousers, T-shirts, sweatshirts and leggings.

For 80 years now, there has been a law requiring all members of one country's national team to wear the same uniform during the Olympic Games. Moreover, repeating even the slightest design elements of one’s own or someone else’s uniform of past years is strictly prohibited - that is why the best designers of this world and the strongest majestic brands are fighting for the opportunity to develop a national uniform.

Most stylish: France

Everyone jokes that if olympic gold was awarded for the style of uniform, then France would undoubtedly collect all the laurels. Literally every Olympics, the French confidently prove their right to be considered the most stylish nation in the world - and in this they have truly succeeded.

France team uniform in Sochi, 2014

The best couturiers have always been involved in the design of sports uniforms in France. Thus, at one time, fashion designers Coco Chanel, Yves Saint Laurent, and Pierre Cardin had a creative hand in the shape of the country. And for the last two years, the famous brand Lacoste has been designing equipment, which made suits for Winter Olympics in Sochi and the current one in Rio. The latter is still one of the most discussed: an unusual translucent raincoat-poncho appeared in the clothing set for athletes. Very original.

Yves Saint Laurent uniform for athletes at the Squaw Valley Olympics, 1960

Unusual ponchos of the French team in Rio, 2016

French Olympic team uniform in Rio 2016

Most uncomfortable: women's uniform

Women were only admitted to the Olympic Games in 1900, but even then only tennis and golf were women's sports. The poor fellows performed in long skirts and high-heeled shoes - etiquette then was more important than victories and comfort.

Women's Olympic uniform in Paris, 1924

Denmark uniform in London, 1908

Most talked about: Czech Republic and USA

For some reason, the most discussed form has always been the one that was distinguished by excessive brightness and catchy design. Thus, in Vancouver, the Czech national team distinguished itself with its pants in multi-colored circles, and in Sochi everyone was diligently discussing the uniform of the United States. According to polls, the Americans themselves recognized the national uniform as too pretentious and tacky, and this year it was decided to reduce the degree of brightness in Rio.

Czech Republic uniform in Vancouver

Team USA uniform in Sochi, 2014

This year Americans decided to be more modest

Most controlled: USSR

In the USSR, to the question of sports uniform our team was taken very seriously: until 1980, the All-Union House of Models was responsible for the uniform, and then the House of Sportswear Models. At first, the Olympic uniform was sewn in Armenia, and after perestroika - in Yugoslavia. In the nineties, our couturier Yudashkin was involved in design. After him, for 14 years now, the Russian brand Bosco di Ciliegi is responsible for the appearance of our team, which implements its ideas so successfully that, most likely, it will continue to provide beautiful shape our athletes at the Olympics.

USSR Olympic uniform in Seoul, 1988

Olympic uniform of the Russian team, 1992

Amazing form of the Russian team in Sochi

Vanguard collection for games 2016

Most technologically advanced: South Korea

While all countries were concerned about the style and functionality of sportswear, South Korea could only think about the Zika virus, the epidemic of which in 2016 manifested itself in both Brazil and South Korea itself. Therefore, South Korea became the only country where not couturiers, but doctors and scientists were responsible for the design of uniforms. As a result, national athletes became the owners of the safest and most technologically advanced uniform in the entire history of the Olympic Games: all clothing and shoes are treated with special chemicals that repel mosquitoes that carry the virus.

Many people make fun of Australia's uniform, comparing it to the uniform of flight attendants